Unlike the No. 1 ranking… Thanks to Chris for tipping us off about Caro Wozniacki being the new face of the adidas by Stella McCartney line. I guess the folks in Portland finally realized that while Maria Kirilenko has the best face/bod combo to show off the British designer’s amazing pieces, the Russian’s game (and thus the fashion show that should come with it) has relegated Stella’s designs to the outer courts (and early rounds) of most tournaments.
And all that will change now that the Woz has exclusive opportunities to wear the collection, starting with the fall/winter 2009 tennis range — including apparel and shoes — at this year’s U.S. Open.
“I feel like I have everything any fashionable female tennis player always dreams about: cutting-edge adidas technologies combined with Stella’s unique designs that actually perform,” said the current world No. 9 via a press release.
And with this partnership, McCartney finally gets to design for someone who wins. “It’s very rare for a fashion designer to dress one of the top 10 players in the world. I couldn’t be more thrilled and happy to be given that opportunity.”
Along with key styles from the tennis collection (Performance Dress, Hot Pant, Bra, etc. in pinks and purples), Caroline will also wear the Skynde, whose Barricade V base is redesigned in a seed pearl/dark grape/white colorway.
She’s been with adidas for a while, of course, joining the company’s Player Development Program back in 2007. The PDP helps nurture young tennis talent through a unique mix of advice and support, giving an extra helping hand towards building a successful career. And FYI, Wozniacki has two titles this year: the MPS Group Championship (on clay, in Florida) and the AEGON International (grass, Eastbourne).
More later: We’re in the process of getting a lookbook for the collection. When it shows up, we’ll post!
What about Maria? Wozniacki will be the only player wearing adidas by Stella McCartney. From the folks at adidas: “Maria Kirilenko continues to be an excellent tennis ambassador for the adidas brand and remains part of the adidas tennis family. From the U.S Open onwards Maria will move out of the range and start wearing the adidas Competition tennis products.”
(image courtesy of adidas)
tennis served fresh 
July 13, 2009 at 4:49 pm |
[…] via Tennis Served Fresh […]
July 13, 2009 at 6:29 pm |
It will be strange seeing Kirilenko in the non-descript Competition line. I wonder how long before she starts looking for a new clothing sponsor. She doesn’t even get to wear the cute Adilibria line which would be a better fit.
July 13, 2009 at 7:14 pm |
[…] And, to people worried about how Kiri will look now she was replaced by Caro — be seriously worried. From adidas, via Tennis Served Fresh: […]
July 13, 2009 at 8:02 pm |
Ya sucks that she can’t even have adilibria. Now that’ll be Sorana Cristea’s turf?
July 17, 2009 at 3:07 am |
cant wait to see the collection caroline will be wearing. i think she will do the designer proud
August 27, 2009 at 4:25 am |
Kirilenko wrote in her website that adidas has a new collection for her.
http://www.mariakirilenko.com/?paged=5
August 27, 2009 at 5:30 am |
David: Kirilenko will be playing in adidas’ Competition line of clothing.
August 29, 2009 at 3:50 pm |
kirilenko said: As I am guessing, some of you already know that my deal with Stella McCartney is close to finish. I am going to represent another collection which is one of the best as well!
Maybe stella doesent know that…
i don’t know…
August 17, 2011 at 11:42 pm |
You definitely get some benefits from being no. 1 in the world, both players are doing great job representing Adidas but of course if you want to sell more you will used the no 1 player no doubt
November 20, 2011 at 1:41 am |
Not so sure about the number 1 player in the world today, i mean she is not as popular as former no 1 players like Henin or Sharapova or the williams sisters…