Archive for July 27th, 2009

short balls: npr makeover, tennishead2

July 27, 2009

Radio gets fresh on the net:, the news web site of National Public Radio, got an overhaul on Monday morning. Editors promise the new site to be “brighter, lighter, faster, easier to use, easier to search and more fun to surf.” While NPR rarely covers sports (especially tennis), the site is full of goodies from its national stations and links to its local stations from all over the country. Nothing like a dying medium going for a re-do, right? Maybe Andy Roddick inspired them, huh?

Tennishead takes two: Tennishead, our fave tennis ezine… and the world’s only tennis ezine launched its second issue today. Though we love the interactive features – like an introductory video from British player Anne Keothavong (the mag is based in the U.K.) – we’re a little puzzled as to why their big launch for issue number two is all about Wimbledon. Previewing Wimbledon, that is… didn’t the Championships happen a month ago? Perhaps we’re a big confused, but in any case, peruse the 30 pages of bright delight (with pop-ups and sound effects, too!) and keep up with this pub. We expect them to keep churning out good, relevant and ahead-of-the-times content.
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MLdB is a little awkward in that SIM-ulated top, no?

Corn-fed Bromance?: What two American tennis personalities got all huggy-duggy in Indianapolis last week? Check the shot after the jump.



when balls get catty

July 27, 2009

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If you like to use your claws on the court, Sequen tennis balls might be just for you. Sequen sells luxury tennis balls in leopard, tiger, jaguar and python prints, among others, giving the standard tennis ball its best make-over since it ditched white for yellow in the modern game.

The chic balls retail for $20 a can or $480 a case (24 cans). And while you may raise an eyebrow at the design (and the price), Sequen owner Jennifer Baker assures these fuzzy creatures aren’t just good to look at- they’re top of the line quality, too.

“We use the best felt out there,” Baker said. “Our manufacturer is certified and our felt people do all the big ball brands.”

Baker started the company in 2006, but used the last three years to develop the brand and get a “solid, professional team” behind Sequen. The company is based in the Palm Springs area, a tennis-obsessed valley that’s home to the yearly pro stop at Indian Wells. Baker plans to make her big reveal at this year’s USPTA buying conference in Florida.

Check out more of the felted felines after the cut.


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