(via Tennis Week)
Archive for October 14th, 2009
While the Shanghai ATP Masters website might need some work, they’ve figured out merchandising pretty well. They’ve tapped Chinese brand Erke to be their official apparel supplier. The licensing deal will go from 2009 to 2013.
The merch includes a pair of white tennis shoes with gold accents and some subtle and intricate designs on the sole: a combo of ancient flower prints and water waves (jpeg). If you may remember, adidas also designed a red/gold version of the Barricade in time for the 2007 Tennis Masters Cup, also in Shanghai. They followed that up with a gold/black version in 2008.
See more about the Erke Shanghai ATP shoe here.
TSF loves what has been planted as the seeds of some cool branding/logo work for the Shanghai ATP Masters tournament. The brush drawing of that floral main tennis stadium alongside the Chinese characters for the city has a lot of potential. We can’t wait to see where they take it.
Which isn’t to say that it’s all a (moon)cakewalk: the tourney’s website’s hard is to find (google “shanghai atp masters” and see how many results and/or links you have to click through — ours was two — before getting to the event homepage) and there’s not a lot of meat when you get there. Perhaps this is part of why the stands are emp. ty.
Draw: Marat lost in the second round to Tomas Berdych in three sets, but didn’t go down without a fight. He criticized the Czech’s gamesmanship (calling a medical timeout) and Andy Roddick‘s whining about the too-long ATP playing schedule. Apparently, Marat called attention to this during the Olympics in 2004, but they just all told him that he was just playing too much. (What’s in the water this month? First Masha calling Azarenka a “Jankovic” for calling on a trainer twice in a match, and now this…) Up next for Tomas is Gilles Simon. See the draw here.
(image via Getty)
“Andy, Rafa! Did you guys see that the tennis season is still going? Who knew?! Maybe Marat will be on our flight…”
(tsf illustration by troy venechanos)
The area between “leave me alone” and “look at me!” has grown even smaller this week in the tennis community, as Twitter continues its all-out take-over of the social media scene and a former tennis star goes from (totally) broke to (almost) married.
Twitterology: Twitter.com has gone from just another social media site to the site of major studies, analyses and controversy. You all remember the controversy at the US Open, when the governing bodies of tennis told players not to Tweet during matches due to match-fixing and online betting. Recently, a study was released from Rutgers University that said “1 of 5 Twitter users are ‘informers,’ and post info such as links to news articles. The other 80% are ‘meformers.’ The latter posts updates mostly about them.” Gail Sideman of Publiside relayed that info to TSF, and when we dug further we found that Rutgers isn’t the only one diving into the world of Twitterology (the study of Twitter, duh!). Tennis.com‘s James Martin had this to say about players personalities after reviewing their Tweets. So, are Andy and Serena informers or meformers?! You tell us.
“I do” (Accept Money from You): Seems as though former star Mark Philippoussis just can’t catch a break. A few days after it was announced that the former Top 10 player was engaged to “Law and Order” actress Jennifer Esposito, there are now reports that the Scud has begun accepting bids from news outlets for the exclusive rights to photograph his wedding. Philippoussis has run into lots of financial trouble (and romantic trouble — remember “Age of Love”?!) in the past, but looks like he’s cleaned up both those problems in the matter of days! So much for that intimate setting, huh? Game, Set, Class!
Step Down, Please: Looks as though the ever-futuristic Doha is taking a page out of Wimbledon’s playbook. Tickets went on sale for the Season Ending Championships and people actually stood in line for them! Who wudda thunk it?!
Wanna see who fell victim to the Bryan Bump? Check it out after the jump. (more…)