eroddickly yours


Over the past few years, TSF has closely followed the path of Stick It Wear?!, a California-based sports apparel company run by designer Joe Durica. And for good reason: SIW has continuously churned out trendy tennis-inspired tees that feature a myriad of former and current tennis stars in classy illustrated stick form, including our all-time fave, El Toro.

Recently, Durica has expanded his coverage to the lower regions, revealing the aptly-named Eroddick women’s underwear line. The bottoms come in black or white and can be donned with a pink or gray Nadal, Agassi, Safin or Ivanovic illustration for just $16.99 a pair.

“Orders are non stop on this,” Durica said of the Eroddick, whose shop at Indian Wells is shown above.

But butts aren’t the only thing SIW is covering these days. In addition to the new Eroddicks and already-established t-shirts, a new line of zip-up sweatshirts called Rivalries. The Rivalries line centerpieces great rivalries (Borg/Mac, Sampras/Agassi, Roger/Rafa) with two stick characters divided by the zipper itself. A true fashion battleground.

See shots of the Eroddicks (we know you want to!) after the cut.

If any of you ladies (or guys?!) plan on watching breakfast at Wimbledon (and Roland Garros) in your undies, we suggest you get to ordering a pair pronto!

(indian wells photo by joe durica; screen grabs via stick it wear?! web site)



2 Responses to “eroddickly yours”

  1. Carla Hilbig Says:

    Love those shorts Joe! Now you need to put some rhinestones on it DTL Style! So happy that you are doing well!!

  2. short balls: mac does the times, djoko the big screen and serena is no justine (!) « tennis served fresh Says:

    […] vlog. Though we were a little disappointed said vlog wasn’t modeling some of our new favorite undies, Eroddicks! British star Anne Keothavong lunches with Miss UK, Katharine Brown. […]

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