Archive for March 25th, 2011

masha glitters under the miami lights

March 25, 2011

Maria Sharapova beat Czech Petra Martic in her opening round of play at the Sony Ericsson Open in Key Biscayne. Her 6-3, 6-2 victory was also the debut for her new Nike outfit, the Cross Court Statement. It’s refreshing to see Nike go back to using a more sophisticated trim, with gold lines criss-crossing across the front and back of the dress. (Does anyone even remember Roger‘s gilded Wimbledon shirts?). Note that her shoes also had blue/gold detail.

Speaking of throwbacks, this was Maria’s first time playing the Miami tour stop in three years. “This is one of my favorite events,” she shared with Tennis Panorama. “It’s crazy that I’ve missed it this many years because of injuries. So I’m just so happy to get back on that court today and just I love playing in front of the crowd. They’re so enthusiastic. They love their sports and have that Latin flavor about them. You know, it’s fun.” She next plays Sabine Lisicki. (Draw: Sony Ericsson Open)

Buy: Nike Maria Sharapova Cross Court Statement Dress, in Blue Chlorine, $110, nike.com.

(front image via Getty Images; back and shoe detail by JD Bloom for Tennis Panorama News)

(shirtless) tattoo watch: alex bogomolov jr charges past andy

March 25, 2011

Raging Bull: American Alex Bogomolov, Jr. upset Andy Murray with a 6-1, 7-5 win over the Scot in a second-round match at the Sony Ericsson Open in Key Biscayne, Fla. It didn’t help rusty Andy’s cause that he came in with a three-loss streak (starting with that Aussie Open final loss to Nole). Bogomolov, on the other hand, had a few matches under his belt by qualifying for the main draw and beating Victor Hanescu in the first round.

Brackets: Bogomolov will face the winner of Isner/Andreev. They are all in the same quarter as Djokovic. (SEO Draws)

Clothed: Nice colors on that graphic blue/black crew from Athletic DNA. Nope, nothing to do with Charlie Sheen. Buy: Eclipse T Men’s, $49.95.

(images via Getty Images)

serena goes … sexy? … in game ad

March 25, 2011

By Benjamin Snyder

Let’s just call this Serena Williams’ version of a sex tape. While Serena can’t get dirty on the court these days, she’s doing her best to emulate BBF (Best Booty Friend) Kim Kardashian and get steamy – off it. As reported by the New York Daily News, Serena’s commercial for Top Spin 4 may be “too hot for TV.” Dubbed the “world’s sexiest tennis player,” the ad pits her against Rileah Vanderbilt, named the “world’s sexiest tennis gamer” (guess we missed that press release). The two tennis hotties (or drag queens in disguise – as some have commented) wear revealing black leotards, serenaded by a kind of grunting that probably should never be uttered on a tennis court. If that’s not enough, flames spurt around Vanderbilt as she hits an awkward backhand and golden confetti rains around Serena’s purple strands of hair.

Did we really just write that? Yes, read on oh weary one. There’s more.

Serenagate? When Serena is in the picture, there’s always gotta be drama. 2K Sports claims the video was never meant to be released, as reported by Joystiq. The company had this to say about the ad: “As part of the process for creating marketing campaigns to support our titles, we pursue a variety of creative avenues. This video is not part of the title’s final marketing campaign and its distribution was unauthorized.”

Vanderbilt didn’t seem to mind. She released the video herself via YouTube (before “distancing herself from it” by Wednesday), according to the Daily News. Now, however, if you try and search her YouTube for the sexy 57-second segment, you find the words “this video is private.” But really, after this, is anything private, Rileah?

Then, there’s Serena’s own misstep. She posted the following on Monday:

But never actually tweeted the link.

It all seems a little strange, right? Hey, don’t try to think too hard. Just try and “enjoy” this fab, flesh-filled ad while it’s still going viral online.

(photo by 2k Sports via the Daily News)

kei, uniquely, in uniqlo

March 25, 2011

While it warms our cockles that Japanese brand Uniqlo is tapping into tennis as it takes over the world — their SoHo store was the site of our last buying spree — we’re still waiting to see where they take Kei Nishikori‘s on-court kits. Right now it’s pretty basic, with Uniqlo’s texty square logo punctuating the solid colors on his tees and shorts.

Long haul: As you may already know, Kei signed a five-year deal with the company starting this year. More deets to come (from Uniqlo) about the extent of his involvement with the brand.

Desert Sander: By the way, +J, Uniqlo’s playground for designer Jil Sander, began selling its Spring ’11 goods this week. Check out the lookbook for this desert-inspired collection. (Top marks go to outerwear). TSF can only hope she’ll take a page of out of the Stella McCartney book and start fitting Kei. Can you imagine??

Brackets: Kei — still with a ribbon on his tee to keep awareness of the earthquake/tsunami recovery in Japan — won his first-round match against Jeremy Chardy at the Sony Ericsson Open, being contested in Key Biscayne. His next opponent is top seed Rafa Nadal.

(images via Getty Images)


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