tennis warehouse renews partnership with wta’s website


Tennis Warehouse continues its dominance of the market, announcing today that they’ve renewed their lonstanding partnership with the WTA. This makes 2011-2012 the 10th year that TW has been the official retailer of the tour’s website.

Release: See the complete media release after the cut…

SAN LUIS OBISPO, CA – Tennis Warehouse and the Women’s Tennis Association (WTA) today announced the renewal of their longstanding partnership through 2012, marking the 10th year of collaboration. Under terms of the deal, Tennis Warehouse will remain an official partner of the WTA website.

“Our partnership with the WTA over the past decade has provided Tennis Warehouse with the opportunity to promote the products used and worn by WTA players,” commented Don Hightower, President of Tennis Warehouse. “Fans want to buy what the pros use, and merchandising endorsed products on WTA player profile pages is a logical way to connect fans with the players’ gear.”

This e-commerce partnership puts tennis products at shoppers’ fingertips by allowing tennis enthusiasts to browse their favorite players’ profiles on the WTA website. The profiles feature the gear and apparel their favorite players are using and connect directly to the Tennis Warehouse online catalog.

“Tennis Warehouse has been a loyal partner of the WTA, and we look forward to leveraging our growth in the digital space to engage consumers and drive sales for Tennis Warehouse,” said Stacey Allaster, Chairman and CEO of the WTA.

The partnership renewal with Tennis Warehouse marks a fourth renewal for the WTA in the last 13 months. In addition to renewing Sony Ericsson as the WTA’s lead global sponsor last March, WTA re-signed Travelex, and significantly upgraded its deal with USANA, a leading global vitamin and health supplement manufacturer. New partnership deals signed during the last year include Oriflame, a leading European cosmetics company; Peak, a leading Chinese apparel company; and Jetstar, a subsidiary of Qantas airlines.


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