Archive for the ‘bjorn borg’ Category

book review: high praise for ‘high strung’

June 1, 2011

For our review of High Strung, TSF takes a rare dive into the serious, introspective world that sometimes the tennis world can inspire. Enjoy. -NM

It’s not the fault of Jimmy Connors or Vitas Gerulaitis that they were left off the cover and out of the title of High Strung: Bjorn Borg, John McEnroe, and the Untold Story of Tennis’s Fiercest Rivalry, written by Stephen Tignor of Tennis magazine. For Connors and Gerulaitis will never have the Bjorn Borg-John McEnroe rivalry to their names, and that is nothing they can change, but it doesn’t make them any less instrumental in the story of tennis’ most storied few years.

Many in tennis do pin the 1980 final — and the season that went along with it — as the best that tennis has ever seen. The Mac-Borg tiebreaker is often referred to as the gold standard for drama and quality, and that McEnroe won that breaker 18-16 only to lose the fifth set made it that much more of a legend. “This is terrible,” Tignor writes Borg said to himself after the breaker. “I’m going to lose.”

TSF Vault: John McEnroe | Bjorn Borg

But the climax of that match (Borg won, BTW: 8-6 in the fifth) was as unexpected as the twists and turns that Tignor takes the reader through in High Strung. He puts out the 1980 final as the book’s first offering, and at my initial reading, I feared that the book wouldn’t have much to build on from there. But it’s there that Tignor weaves in the stories of Connors and Gerulaitis (and eventually makes a fearsome twosome actually a foursome) along with a host of other eccentric characters.

High Strung is bold in its claims about tennis’ shifting landscape, especially from the amateur era (pre Open tennis, before 1968) and that which came after. Tignor puts as much (if not more) weight on the arrival of the oversized racquet, the technology that stole the game from the Mac-Borg era and passed it along first to Ivan Lendl and then to Boris Becker, Andre Agassi and to the baseline-bashing game we know today.

More Tignor: His “Concrete Elbow” blog

What Tignor does so beautifully (and makes the book so compelling) is tieing in both history in a factual sense with that of juicy detail, quotes and I-didn’t-know-that kind of research. It’s obvious he spent a good amount of time with a tape recorder sitting down with everyone he could possibly get an interview with, but that he then states that “[n]o account of [Ilie Nastase] would be complete without at least a partial list of his more memorable antics” and then goes on to list such antics (pp. 129 to 131 if you’re a thumbing in a B&N), makes the read both fascinating and snappy.

I’m no tennis historian. Actually, I’m 25, pay somewhat close attention to the goings on on tour but can better recount that Matthew Perry was in Jennifer Capriati‘s box during the 2003 U.S. Open than tell you about the career of Bill Tilden. Yet, with that said, this book not only held my attention, but I felt pretty dang enriched by it. Even (dare I say it?) entertained. From Borg’s rocky marriage to McEnroe’s family life to the upbringing of Connors to the rise of Lendl to the death of Gerulaitis, Tignor does his duty in roping in the reader.

That last note — the death of Gerulaitis — is the last inclusion in the Epilogue, in which Tignor gives a Six Feet Under sort of wrap up of the post-1981 lives of these tennis players slash rock stars. I won’t go into too much detail about how the writer unfolds such events, but I will say that on a smelly, Uptown-bound 1 train in New York, I missed my stop because I was so wrapped up in his telling of what happened — and crying.

Suffice to say, I highly recommend picking up High Strung.

Buy: High Strung on Amazon for $16.79 (used from $13.50 and up).

(Image provided by Harper Publishing)


there’s tennis in there somewhere…

April 1, 2011

Images from the Bjorn Borg Spring/Summer 2011 print campaign. See all the photos here.

(screengrabs via

bjorn borg’s fall 2010 landing page

October 13, 2010

The current landing page over at Bjorn Borg‘s site.

(screengrab via

psa: sales at bjorn borg (20% off) and no mas (50% off)

October 1, 2009

Instead of complaining that we don’t get the full range of men’s clothing from Bjorn Borg stateside (we just get undies… waaah!), we’ll drown our sorrows in a skivvies sale.

Take 20% any purchase of $100 or more at with this promo code: KUriPceW. Sale goes through October 7, 2009.

Meanwhile, No Mas — reviver of Borg’s “BJ” logo — is giving you half off any purchases if you use promo code “2004”. You’re welcome.

psa: bjorn borg underwear – soho sample sale

August 26, 2009

PSA, folks: the Bjorn Borg store in Soho is having a sample sale — 5 pairs of undies for $30 (or 11 pairs for $60). There are styles for both men and women, all are mediums. Get ’em while they’re hot!

Bjorn Borg store, 89 Crosby b/w Prince and Spring.

bjorn borg’s NYC exclusive: swim trunks!

June 25, 2009


While TSF’s all smilies about being able to grab Bjorn Borg skivvies from the interwebs — check out the goods here — we were even happier about what we found at the brand’s only US store, in NYC’s SoHo neighborhood.

Yes, friends, they also carry swim trunks! Our fave is this take on tennis short shorts — clean, bright white punctuated by deep red lines. You can check out the rest of the pieces at the boutique located on 89 Crosby Street. (Note: if you’re coming from Spring, it might look like Crosby’s deserted, but fear not — the BB store is past that big construction site. Keep walking!)

Buy: The tennis trunks are $70, and the rest of the swimwear ranges from $52.50 to $80. For those not in New York, perhaps you can give the store a call — 212-625-2334 — to see if they’re willing to mail you your purchase.

More: Three more trunks from the Bjorn Borg spring/summer line after the cut…

breaking up isn’t hard to do

February 17, 2009


Customer satisfaction, guaranteed: Bjorn Borg and his right-hand pimpster Bibi wouldn’t be the kind to leave you hangin’. If their matchmaking and lucky charms can’t help you through the romance, perhaps you just need an out.

And even that‘s been simplified with the help of their Break-up service.

After answering a few basic yes or no questions about the state of your love life (with visual aids to match), out comes Bibi’s recommendation for what to do with your ball and chain.

If she deems ’em ill-fitting, you have the option of sending a pre-written dump SMS to the offending party, and back on the merry-go-round you go.

If you are already with your soulmate, she wants you to consider leaving them anyway, just to spice things up. (Bjorn Borg even designated Feb. 13 as Break-Up Day.)

Face the music: Take the quiz here.

borging while blogging can be hazardous to your health

February 4, 2009

A recent video on the Bjorn Borg website shows a guy and a gal duking it out on the tennis court while wearing very little of the spring 09 skivvies and shorts.

If only ATP tournaments were contested this way…

Watch:In Action“, Screencaps below.

whatever happened to pleated shorts?

November 4, 2008

Lennart Bergelin - Roland Garros 1948

Swede Lennart Bergelin (second from left) with buddies at Roland Garros in May of 1948.

Bergelin, one of Sweden’s best tennis players who worked as a personal coach to tennis legend Bjorn Borg, has died at the age of 83 after a short illness, Swedish media reported on November 4, 2008. R.I.P.

(photo by Getty Images)

hus, little baby… buy your underwear stateside

November 2, 2008

An update on the U.S. presence of Bjorn Borg (the brand): men’s underwear from the f/w ’08 line is now available at Scandinavian goods importer [hus] in the West Village and at LASC in West Hollywood. BB will eventually expand into other menswear — sorry, ladies — when the SoHo store opens later this month.

More looks: I’ll have scans from the lookbook posted later this week.

(photo of [hus] window display for TSF by Matt/Ranting Details)

let bjorn borg be your pimp

October 6, 2008

As you may already know, Bjorn Borg and his empire wants us all to live in peace, and one way he’ll make us reach this Zen state is by getting us a little lovin’.

The Swedish style god has ventured into the social networking fray with his very own dating site, Love For All.

How it works: after answering a few madlib-style questions about you and the pot of gold you want at the end of the rainbow (with the help of BB brand ambassador Bibi), a corresponding choose-your-own-adventure video will play with your uploaded face pic superimposed over one sexy bod and your recommended future soulmate’s on the other. The montages will depend on what you jonesed for — eternal love? hot sex? a one-night stand? long-lasting friendship? (Look out for the steamy clay scene from Ghost… and for the dinner with a whole roast pig!)

Once you’ve finished staring into this cyber-crystal ball, you’ll get to ixnay the arrangement and start all over, or if you like what you see, you can download your couple’s photo album, and even chat with your future hubby.

At the very least, if nothing comes of it, it’ll be the first time I’ve seen myself with a six-pack!

Love For All: Visit

(screengrabs via

bjorn borg’s style essentials

September 9, 2008

Bjorn Borg, the man whose eponymous label produces well-designed clothing (mainly for the Scandinavian market), shares his 10 essentials with

Included in this list are tennis gear (headbands and wooden racquets, of course), his own line of underwear, herring, a certain Principality, and portable booze (and why not?).

This man knows his stuff!

(screengrab via

>> bjorn borg underwear: s/s ’08
>> bjorn borg opens stockholm s/s ‘08 fashion week
>> bjorn borg styles: men’s swimsuits s/s ‘07
>> fashion: borg s/s ‘07, bec hewitt = designer, stella mccartney f/w ‘07, MORE MARC JACOBS!!!
>> fashion focus: bjorn borg brand

BjBo lands in SoHo

June 10, 2008

Swedish tennis star Björn Borg is bringing his athletic wear to SoHo, his first U.S. location.

Björn Borg Inc. recently signed a two-year sublease for 2,000 square feet at 89 Crosby St., between Prince and Spring streets. The company will use the ground-floor space for retail and showrooms.

Keep reading…

fashion focus: bjorn borg underwear f/w 08

June 5, 2008

You know Bjorn Borg is squirming in his seat since this could be the year that Rafael Nadal chips at his record of back-to-back Wimbledon and French Open singles titles.

But rest assured that Borg’s ass is enveloped in well-constructed Scandinavian underwear from his eponymous clothing line. TSF got a sneak peek into the kaleidoscopic fall/winter collection: they bring out skivvies in subtle shades of green, brown, black, and orange clashing with blue and pink; and in cuts from tight briefs to loose boxers to loungewear, so you’ll have something for every occassion. (Archives: See what they’ve done in seasons past.)

Summer treat: The Swedish company, whose target customer is “young, averaging 15 to 30, with a fashionable sense and wants to make a statement wearing the underwear”, plans to launch in the U.S. market in August. (I can’t wait to see something other than Ginch Gonch prancing around West Hollywood.)

One pair at a time: Stockholm-based ad shop Farfar helped create the BB website, which aside from presenting the company’s latest wares and publishing an uber-casual photo blog (choice updates: Andre and Philip) also pushes visitors towards socially-conscious acts like sending old underwear to the warmonger of their choice. The winner, of course, was our own Dubya. Click on the video to see the delivery.

>> bjorn borg archive

(Images courtesy of Bjorn Borg)

fashion focus: a few more for no mas

April 3, 2008

No Mas - Summer/Fall 2008

The summer/fall 2008 collection for NYC-based brand No Mas is finally trickling its way into stores. Journo-cum-designer Chris Isenberg looked beyond the 80s for retro sports inspiration, also including iconic moments from the 20s through the 70s.

And he didn’t just use the givens of American sports — e.g., baseball, football, etc. — but also expanded into “alternate sports history” of bullfighting, boxing, and gambling on sports. (He included the horseshoe ogo of a Vegas casino that hosted the first World Series of Poker.) Isenberg also diversified beyond the graphic tees that catapulted his brand to success. They’ve included sweatshirts, shorts, and raglans for the new line.

No Mas - Summer/Fall 2008No Mas - Summer/Fall 2008

We have come to expect a tennis-inspired piece (or two) with every season. Isenberg sticks to the rivarly between Bjorn Borg and John McEnroe. The BJ shirts will drop in May; the “You cannot be serious” hoodie, sometime in the fall. I’ll make sure to post when they’re ripe for the picking.

Buy: Angelenos can find No Mas goods at Fred Segal and Bloomingdales. For more info, visit the No Mas site.

Browse: Our picks, plus a link to the lookbook, after the cut…

the borg/mcenroe spoofers strike again!

March 31, 2008

Hart + Larsson - New York magazine

First they spoofed Marc Jacobs; now, New York magazine.

What will this duo think of next?

(photo by Harrold R.)

goin’ retro: mcenroe and borg channeled for marc jacobs spoof

March 19, 2008

Mr. Teller’s Borg + McEnroe - New Enthusiasm

The internet was abuzz after spoofs of Juergen Teller for Marc Jacobs appeared on this website. Entltled “Mr. Teller’s Borg + McEnroe”, the photos feature two guys dressed up as Johnny Mac and Bjorn Borg in the two icons’ distinct styles.

However brilliant, a Marc Jacobs spokesperson has washed their hands of this campaign. wasted no time to uncover the folks behind it, correctly crediting the work to Thomas Larsson and Greg Hart of creative firm Hart+Larsson. Apparently, save for the publicity, they have no plans for these photos.

And here’s their idea behind the shoot:

Borg+McEnroe is something we’d been wanting to do for a little while now. We thought it’d be interesting to adopt two generally well-known personas, style them, identify them as Borg and McEnroe, place them within a popular commercial context (the Marc Jacobs display ad), and then turn them loose. In a world dominated by replication and automation, we wondered whether or not we could create an ‘authentic’ Marc Jacobs ad. And we think we succeeded, for the most part.

More photos: See more of the piictures at and after the cut…

fashion focus: for bjorn borg f/w ’07, the men go monochromatic

November 8, 2007

While it may seem that TSF is obsessing about Bjorn Borg underwear this week (and we are), we’ve also been eyeing other things from their Fall/Winter 2007 collection.

bjorn borg fall winter 2007

Men’s picks: (top) long-sleeved jersey hoodie with shawl collar, grey pants with ribbed cuff, wide turtleneck sweater; (middle) “Longs” striped pants, deep U-neck long-sleeved shirt, lace-up boots; (bottom) Moss knitted hat, day trip bag, striped drawsting shawl collar hoodie with kangaroo pockets.

Women’s picks: See the purples and pinks — plus our underwear picks — after the cut

speaking of bjorn borg f/w ’07 underwear…

November 7, 2007

We haven’t really looked at Bjorn Borg underwear since we posted about the spring/summer ’07 collection, so here’s a look at what’s going on…

bjorn borg underwear fall winter 2007

As usual, there’s something to love about this latest bunch. Various geometric and abstract patterns are mixed with nature-inspired prints such as leaves, penguins, and marine creatures. Of course, the prints come as briefs, “short shorts” (aka square-cuts), or “shorts” (aka boxer briefs).

Feeling flirty?: Strike a pose in one of their pieces and send it in to the BB skivvy blog!

See the nature prints up close after the cut…

bjorn borg’s underwear blog

November 7, 2007

Bjorn Borg might have stirred the tennis pot with his annointment of the powerful Andy Murray as an eventual Wimbledon Champ, but we’re more interested in the Swede’s other causes, such as his company‘s ongoing mission to “spread the Swedish underwear revolution around the world.”

bjorn borg underwear blog

A photo blog they started in September features submissions of folks creatively wearing a variety of the brand’s pieces; my fave so far is Mans, above, giving us a peekabo in NYC.

Submitting your pic gets you a €5 discount and a chance to win a whole collection of BB skivvies. If you’re fine just looking, there’s an RSS feed.

Does anyone want to put money down on how soon it’s going to take the ATP’s resident exhibitionist, Nole, to get a picture on this thing?

>> fashion focus: bjorn borg brand
>> TSF’s underwear archive

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