We’re all about Darren Rovell‘s obsession with Ana Ivanovic. He just posted a Rolex ad that ran in the program for last week’s Fed Cup tie between Serbia and Japan. (Marija — were there other juicy bits in there?)
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We had a chance to weigh in on Rafael Nadal‘s new Nike look when CNBC’s Darren Rovell put it under the business microscope.
So did the sports giant make the right move with this sartorial switch? Rovell thinks so. In fact, it’s the only way to make their relationship with this tennis thoroughbred financially viable.
Read: See the entire post at CNBC.com.
We all don’t have our J-Blocks: Here’s fun story of how a college student became part of Mardy Fish‘s cheering section (“Mardy’s Party”?) at the 2003 U.S. Open.
Center Court muzak: Nole Djokovic enjoyed yet another perk of playing the main stage at the U.S. Open. (TNYO)
Sightings: Celebrities might have sheets with threadcounts larger in number than your weekly paycheck, but they love tennis as much as you do. In the past week, Michael Musto interviewed folks about fashion, Gavin Rossdale sat next to Mirka during the Federer–Isner match, while Collin Farrell, Martha Stewart, Newt Gingrich, and the fashionistas from night one all took in some matches.
Prince holds court: Racquet maker Prince announced its addition of John Isner to their stable of players. While this move is a boost for the company (and sales numbers this year are their highest for the decade), Darren Rovell points out that “the very top players who don’t currently use the racket are scared to switch” and they can’t fake their endorsement (i.e., by stencilling Prince’s logo on another brand’s strings) because the O3‘s structure is unique.
Party like it’s fashion week: The annual Hall of Fame Legends Ball holds its own at Cipriani on September 7 (right in the middle of fashion week). Along with toasting this year’s inductees, they’ll also honor Andre Agassi with the Eugene L. Scott Award. (Tennis Week)
(photo via Hansen Report)
While CNBC’s Darren Rovell has spent a lot of energy covering the many marketing moves of Ana Ivanovic (and what a great job he’s done), I feel like the recent developments in Serena‘s world deserve mention…
Back on the web: First, after being MIA at least since the beginning of 2007, her official website is back up and running. I’m not in love with that cursive font she uses in her note to fans, but hey it’s a start. Not sure what’s going to happen with her blog. (It’s been cited in a few media outlets — who I can only assume fact-check — so we’ll go with it.)
HP’s “Hands”: Serena is also the latest star of HP’s ads which have previously featured Shaun White and Vera Wang. The TV ad focuses on her passions, “including tennis, fashion, movies, video games, animation, and music.” They’ll run on USA and ESPN (and online at SI.com).
The ad also plays when users visit the “Serena Web Experience” — a mash-up of vlogs (from friends and family), downloadable ringtones (her grunts!!), and clips of her Jackass moment with Wee Man — involving a pineapple, of all things.
FYI: The ads were created by Omnicom Group‘s Goodby, Silverstein & Partners, San Francisco.
How does Serena choose endorsements?:
I don’t take every offer that comes along — I get a lot of them. I think sometimes my agent (Jill Smoller) gets mad at me! Not really; she understands, but she does kid me about it: “Are you going to turn down everything?” I don’t want to attach my name, like some athletes or celebrities or whatever, to just anything. It has to fit my values, my personality. … And my partners are always involved in philanthropic things. They’re companies that give back, and that goes well with me. It’s not really about the money. … [The brand of] Serena Williams is not for the now; it’s for a lifetime. (via Ad Age)
Boobs, schmoobs: And Serena takes part in a series of ads by Nike Women which comment on the place of women in sports. Manhattan got a billboard from the campaign in time for the U.S. Open. It’s a picture of Serena Williams wearing a blue shirt printed with the word “ATHLETE”. The accompanying text asks, “Are you looking at my titles?” Titles, titties — get it?
FYI: As a part of the campaign, Nike founded the Let Me Play Fund with $425,000 in cash and equipment. The fund will benefit women’s sports orgs.
Funny that this morning I was wondering what Reebok was making for Venus to wear at this year’s U.S. Open. As you might know, Venus’ crazy sponsorship deal — which paid $40 million over five years starting in 2000 — wasn’t renewed because of all her injuries (poor thing). But she had worked out a deal that paid her to wear these short shorts at Wimbledon.
Now she’s bounced back by partnering up with Steve & Barry’s for her clothing line EleVen (at an announcement that overshadowed the Masha/Nike red dress junket yesterday, I might add). Venus will wear some of pieces on the court in Flushing Meadows, including this dress and $15 (!) pair of shoes above.
I think that color will look good on her. And I LOVE the collar on that sleeveless top. Brava!
Bonus round: CNBC’s Darren Rovell did a great interview with Howard Schacter, Steve & Barry’s Chief Partnerships Officer. Read it here.
Venus’ jewelry: A few of you asked about Venus‘ Wimbledon necklace. Unfortunately I have no information about where she got it from. Instead, I offer the New York Times‘ recent slideshow on current necklace styles. Ellen Tien has an amazing eye for this stuff.
Venus and Reebok: CNBC’s Darren Rovell talks about the relationship between Venus and Reebok (basically, that her endorsement — the largest in women’s sports history — was not renewed in 2003 because of her erratic playing schedule; she still gets paid to wear Reebok even though she’s not on their athlete roster).
More grumbling: This time from the All-England Club, who didn’t appreciate that London Mayor Ken Livingstone planned the beginning of this year’s Tour de France on the same Sunday as the Gentlemen’s Singles Championships. The cycling tournament caused road closures that hassled spectators trying to get to Wimbledon. And the AELTC didn’t want to share the spotlight with any other event with such an international focus (which make sense).
Tiger is lame: I think Tiger Woods is a great guy, but did he really need to be such a douchebag in that Gillette commercial that aired during Wimbledon? In it, Roger Federer strokes Tiger’s presumably smooth (post-shave) cheek, and Tiger turns to Thierry Henry with an awkward “uhh, did he just do that?” reaction.
For you French77 lovers, a treat: Puma is having an online sale (which includes items from the French77 collection); take 20% off your order when you use the coupon code PUMA20 during checkout. Expires July 23. (via Puma)
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