Posts Tagged ‘2008 fashion preview’

fashion: sharapova’s pleated aussie open dress

January 1, 2008

I was hoping that Richard’s Court would give us a preview of Maria Sharapova‘s Aussie Open gear (since he did it for Serena and Roger), but he’s leaving this task to retailers. Shipments of Nike‘s Spring 2008 line are available for general consumption…

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This classy and classic Flora dress has mesh pleating down the front and back and pleated ruffles on the skirt hem. We are totally in love with this thing. Are you? Tell us!

Buy: Nike Sharapova Australian Open Flora Dress (color: tweed) available for $110 at Midwest Sports.

See a European ad with Maria wearing the dress after the cut…

k-swiss signs tommy haas and a new ad agency

December 28, 2007

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From three-stripe to five-stripe: The pre-2008 moving and shaking continues with SoCal sports outfitter K-Swiss announcing a three-year partnership with German Tommy Haas beginning at the 2008 Australian Open.

Tommy will wear K-Swiss threads for his matches and make personal appearances on behalf of the brand. He’ll also assist in the design of future athletic collections, a task he looks forward to. “I am obviously excited about the performance tennis styles,” says Haas, “but [am] also eager to collaborate on off court opportunities as well.”

And K-Swiss, of course, is just as excited. Erik Vervloet, Director of Sports Marketing, adds, “Tommy will be an invaluable asset in showcasing our current product offerings and developing future styles. We look forward to working closely with him and are proud to have him representing K-Swiss in the upcoming Grand Slams.”

No longer Limited: This is a big jump for Tommy, who had been wallowing (at least stylistically) in his partnership with Limited Sports in recent years (he was with Nike before that); Limited had provided him with a lackluster collection only made interesting by the occasional monogrammed cap. As he told Tennis Week, he moves to the big leagues with K-Swiss and is excited to be involved with the company:

“K-Swiss is making a big jump within the last year promoting the brand with a lot of the athletes, like Anna Kournikova, appearing in magazines and television commercials. K-Swiss is known for their shoes, which are very good ones. [...] I got to look at the new K-Swiss stuff for next year, the new technology they’re using in their tennis shoes, which is all very exciting stuff so I’m very happy to be a part of it.”

And while it was he got on board too late to give feedback about the Spring 2008 line, Tommy will definitely give notes for future collections. He tells Tennis Week, “They’re interested in your ideas so if you have a favorite color or the kind of quality of material you like to wear, they try to incorporate that.”

Sleeveless scandal: This K-Swiss collection will include a sleeveless top (pictured above), a style which the German was instrumental in bringing to popular tennis consciousness. In a widely documented to-do at the 2002 U.S. Open, Tommy walked onto the court for his first round match in a sleeveless shirt. Court officials deemed the attire inappropriate per Grand Slam rules, so he was asked to change. (Mind you, this is the same year Serena played her matches in a catsuit. The outfit obtained the necessary approvals, so it was okay to wear on court.)

And at that point, for better or for worse, the sleeveless shirt began its appearance on the ATP Tour. (Read more on Tommy’s reaction to the situation.)

New ads, new agency: Also part of Tommy’s agreement will be to appear in a global K-Swiss ad campaign debuting in February. It’ll feature the company’s other sponsored athletes, and will make rounds on TV, in print, on the web, and outdoor venues. The company has tapped Toth Brand Imaging out of Cambridge, Mass., to handle the campaign.

Cross your fingers: Here’s hoping the switch works. K-Swiss suffered a third quarter earnings drop to $12.8 million on $107 million in revenue compared to earnings of $21 million on $133 million in revenue for the same quarter in 2006.

(photo via Tennis Week and Newscom; additional reporting via Adweek, Tennis Week)

RELATED POSTS
>> anna kournikova’s k-swiss campaign
>> a glance at k-swiss’ print ads

adidas signs sania mirza

December 26, 2007

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The musical chairs of clothing sponsorship continues with adidas announcing on Monday that it has signed Sania Mirza as its first Indian Global Brand Ambassador. This explains the photo we posted earlier.

Sania’s multi-year agreement is effective immediately. I haven’t found out yet which line she’ll be wearing (my two cents: her bustiness will make the Competition tops look awesome; sorry, Justine).

In Sania, adidas has one of the most outspoken and polarizing athletes in Asia. She constantly butts heads with religious conservatives who look down on her piercings and “short” skirts. None of the fatwas issued against her have gained popular support, so it’s smart for the sports clothing company to harness this celebrity.

Sania: You’re no longer with Lotto — you’re playing with the big girls now. Tame your forehand, plan a smarter schedule so you’re less injured, and don’t let adidas down!

Press release after the cut.

bows bow out at the aussie open, aka vaidisova in reebok

December 21, 2007

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Rich at Down the Line! has been working double-duty the last few days (and thank god for that, because TSF’s been doing to much holiday partying and not enough blogging!).

One of his more recent posts is a peek at the spring 2008 dress of soon-might-be-married Czech Nicole Vaidisova. The coral dress, from Reebok, will probably make an appearance at next month’s the Australian Open.

Bows bow out: This very feminine accent was all over the ladies dresses last year — on Serena (briefly) at the U.S. Open, on Masha’s corset at the Aussie Open, and on the various shades of Vaidisova’s 2007 dress. Nicole will start out the year sans bow, as will Serena, who’ll begin her year tunic-style.

Bright and solid: As we mentioned last month, Reebok’s other shade for 2008 will likely be the aqua on Jelena Jankovic.

(photo by vaidisova-nicole.com via DTL)

fashion focus: adidas by stella mccartney s/s ’08

December 19, 2007

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We caught a glimpse of the adidas by Stella McCartney tennis outfits for spring/summer 2008 (at her fashion show back in September), and we’re happy to report that, judging from the lookbook, this is going to be a great line.

I must sound like a broken record, singing praise for adidas’ women’s clothes (while the men keep me yawning) but if Nike or Reebok created the same fashion-forward pieces and made them accessible to the masses, I’d be giving them props, too.

FYI: Russian Maria Kirilenko will be the face of this line on the tennis court. The other adidas darlings (Ana Ivanovic, Anna Chakvetadze, and Justine Henin) will be wearing pieces from the Competition and Edge lines.

See more from the spring/summer 2008 lookbook after the cut

fashion focus: the other jewel from adidas ‘edge’

December 18, 2007

One last thing I’d like to point out with the adidas Spring 2008 women’s line (before we actually see them in action, I mean)…

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Add to our list of faves this Edge Cap Sleeve Top. Everything from the halter bra, to the contrast piping, to that wide (six-inch) hem and the combination bat/cap sleeves. It could be an alternative for Ana Ivanovic if she decides not to wear the tank or dress from the same line. (So far, she’s worn the dress.)

Buy: adidas Winter Edge line via TW — tank, $33.99; cap-sleeve top, $37.99; skort, $37.99; dress, $54.99; warm-up jacket, $54.99.

RELATED POSTS
>> adidas spring ’08 competition group
>> adidas originals tournament edition
>> nole’s aussie open shirt
>> adidas edge line (men’s) spring ’08

adidas hits out of (melbourne) park with competition group

December 17, 2007

So we were already pretty happy with the Edge Dress adidas is releasing for Spring 2008, so imagine our elation when we saw the rest of the collection…

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Our fave from the Competition Group is the Competition 4 Cap-Sleeve Top, with its draped mock turtleneck, contrast side ties, and the three-stripe design on the cap sleeves. And that quarter zip, which also appears on the men’s polos, have been placed on the back of the women’s top.

And we’re relieved for Justine Henin, who will likely wear items from this group for the early part of 2008, including the Australian Open. (The group also has a tank and skort.) Justine hasn’t exactly blown us away with her past fashion choices, so I’m glad to know adidas is taking care of her. Yeah, I know what you’re saying: “who cares what she wears?” If she’s going to win all those Grand Slams, she might as well dress nicely while doing it.

Colorways: the vibrant colors this season are Aqua, Lemon Peel, White, Lucid Pink, and Cherry Wood. The 4 Cap-Sleeve top comes in four colorways.

Browse: As usual, you can check out the other colorways and pick up this item at Tennis Warehouse, for $41.99.

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(photos via TW)

fashion focus: for australia, roger and nike stick to what they know

December 11, 2007

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Tennis Week‘s Richard Pagliaro confirmed what TSF had culled from the tennis boards as Roger Federer‘s Aussie Open gear for 2008. (Hmm, does anyone else think it weird that these preview pics have Roger playing on clay?)

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The “down home” tourney is never one for flair; players are coming back from their short breaks, taking it slow as they amp up for a full season. This same sentiment translates to Federer’s clothes. According to Pagliaro, Nike designer Tinker Hatfield wanted to “combine the simplicity and elegance of Federer’s playing style with a strong athletic feel and design aesthetic”. Uhh PR quotes can be so awkward sometimes. Translate: they’re going back to basics.

Roger’s shirt will come in shades of blue and black (much like his 2006 U.S. Open day and evening shirts). Same construction rules apply: the button placket has a no-sew seam and the “RF” logo running down the back will double as ventilation.

Shoes and bandana: A look at his Vapor IVs after the cut…

all eyes on australia: rafa’s nike outfit for his 2008 swing down under

December 10, 2007

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Now that the Australian Open floodgates have opened, here is Rafael Nadal‘s outfit for his early ’08 stint in the Southern Hemisphere.

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He’s still with the Nike Global Power tank and the 15″ Board Shorts, this time in a red/white/grey/blue colorway.

adidas got bitten?: I know fashion is all about recycling, but this design is waaaay too similar (and too soon) to the adidas offerings from 2007 (see Juan Monaco in the Power Web crew and him and Nole in the Summer YOC Polo).

His shoes and bandana after the cut…

agnes szavay signs with fila

December 10, 2007

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Making it big: Hungarian Agnes Szavay has cashed in on her 2007 success (two titles) by signing a clothing deal with Fila. She’ll debut the company’s new line at the 2008 Australian Open. The 70s-inspired tennis collection will have a red/black/white colorway. We’ll post pics when we get ‘em.

Collateral damage: Le sigh. This deal probably means the end of those Marta Makany-designed dresses (pictured above) that Szavay wore last season.

(marketwire via OnTheBaseline)

RELATED POSTS
>> fashion: agnes szavay + designer marta makany
>> fashion focus: szavay in simple white

richard pagliaro: serena’s oz open outfit

December 10, 2007

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Richard Pagliaro‘s Tennis Week blog revealed the Nike outfit fashionista Serena Williams will wear for the 2008 Australian Open. The outfit: a “one-piece, white tunic-style dress adorned with royal purple accents over a pair of purple lycra biker shorts”. Biker shorts. Wow. The 80s really are back! And in case you’ve forgotten…

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Okay, so her use of lycra is more tasteful than Andre Agassi‘s. Props to her for pushing the envelope. She explained her design philosophy to Pagliaro:

“I want to look different. I’m OK if I have to wear a fabric that’s not your basic nylon and spandex. Let’s mix it up, try different fabrics. If I’m slightly uncomfortable, that’s OK. I’m usually able to play through it.”

And play through it she has. Remember that peksy bow on her U.S. Open dress? Friggin’ tore that shit off when it started bothering her.

We can’t wait to see white/purple outfit in action. In our minds, her 2007 Aussie Open look was the best of the year, so let’s hope the ’08 lives up.

Also, I wonder if there will be a “night” outfit?

BTW, Pagliaro was part of a small group of journalists who, while in town to cover the Davis Cup finals, took a trip to Nike’s headquarters in Beaverton, Ore. for a sneak peek (how jealous are we?!) of the Aussie Open outfits and shoes to be worn by Nike’s stable of players, including Roger, Rafa, and Masha.

(Serena pics via tennisweek.com; Agassi pics via BBC and CBC)

RELATED POSTS
>> TSF’s serena williams archive
>> 2008 fashion preview
>> TSF’s aussie open archive

nole’s aussie open shirts?

December 3, 2007

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More pics comin’ around of what the guys are wearing at the Aussie Open. This time, it’s Novak Djokovic‘s adidas kit — part of the Spring ’08 line we wrote about earlier.

While black/neo-blue might be harsh under the Australian Summer sun, it will work pretty well under the lights of the Rod Laver Arena. I like this colorway the best.

See the Edge Theme Polo + Crew after the cut…

adidas’ edge line (men’s) spring 2008

November 27, 2007

Nole and Marat are in for another few months of ho-hum clothing. The spring/summer 2008 line for adidas dropped yesterday, and as expected we are seeing very conservative looks with two crewneck shirts and a polo in colorways involving white, black, neo-blue (baby), and macaw (lime). This is a far cry from the innovative women’s collection, which this season has a great Edge dress and beautiful designs from Stella McCartney.

adidas - men’s - spring/summer 2008

Mesh (both for performance and looks) are strategically placed on the tops and shorts. It looks awkward Competition Shorts (left). Meanwhile, the graphic print on the Edge Bermuda (right) gives it an awkward, hit-and-run look.

That being said, they’re not fixing what ain’t broke: adidas kept the quarter-zip collar (worn well by Paul-Henri Mathieu and Juan Monaco).

What do you think of adidas’ s/s 08? Tell us!

From left to right: Competition Theme Polo ($55) and Shorts ($45); Competition Traditional Polo ($50) and Bermuda ($45); Edge Theme Polo ($50) and Edge Bermuda ($45).

(via adidas.com)

RELATED POSTS
>> TSF on fashion for 2008
>> photos from stella’s s/s ’08 show
>> the winter blues: an adidas/reebok 2008 preview

the winter blues: an adidas and reebok preview

November 9, 2007

jelena jankovic, anna chakvetadze, ana ivanovic

Serbians Jelena Jankovic and Ana Ivanovic might have the winter blues, but they’re not sad about how their 2007s are ending.

Ana is ranked No. 4 in the world after a year that saw her win three titles (Berlin, Los Angeles, and Luxembourg) plus an appearance in the French Open finals. She faces Justine Henin in the semis of this week’s SEWTA Tour Championships in Spain after hard-fought wins over Hantuchova (with a second-set tiebreak) and Svetlana Kuznetsova (7-5 in the third).
ana ivanovic - edge dress - reebok

We haven’t seen shades this intense since spring! Ivanovic rounds out this year’s fashion show with a solid cyan Edge dress from adidas. (Her earlier choices include a white YOC dress for Wimbledon and the purple YOC tank.)

While her Madrid outfit is blue overkill, you can see from this white/cyan version (above, left) that the dress’ construction is very intricate, with lots of panels sewn together, ruching at seams on the bust, and a gathered hem on the skirt.

FYI: This Edge line should drop in stores by Thanksgiving. Judging from the timing of the release, this will likely be here Aussie Open dress. (Man, are we talking about 2008 already?!)

Buy: The YOC dress, $65, adidas.com; YOC tank, $31.99, TW.

Meanwhile, World No. 3 Jelena got schooled by Henin 2-6, 2-6 and took a set off Anna Chakvetadze but went down 3-6 in the third. She’ll end her year on a high note, though: 4 out of 5 career titles were racked up in 2007 — Auckland, Charleston, Rome, and Birmingham — plus a few other finals appearances.)

She wore Reebok separates in “Island Waters” blue and is also writing the last SEWTA player blog of the season.

(WTA Tour Championships photos via Getty Images; Edge dress photos via adidas.com; Island Waters via reebok.com)

focus: the women get their lacoste shoes, too

October 8, 2007

I hope you weren’t fretting, ladies, because the folks at Lacoste haven’t forgotten about you. Last week TSF previewed the the men’s line of their latest athletic shoe collection, Repel, and today we show what they’ve cooked up for the gals.

The shoes, designed with the input of Richard Gasquet and Tatiana Golovin (and scheduled for a Spring/Summer ’08 release), are a far cry from what Lacoste creative director Christopher Lemaire produced for the company’s casual wear arm.

Take a look at the shoes below. What do you think of ‘em? Tell us!

Repel women’s collection.

focus: lacoste’s repel shoes drop in spring ’08

October 5, 2007

The folks at Lacoste were kind enough to send TSF some more photos of the Repel line we told you about back in July.

French players Richard Gasquet and Tatiana Golovin had their hands in developing this collection, which features shoes with great “breathability” and support — and a distinct honeycomb design.

(For those who are interested, Lacoste designed a clay court version in the white/navy colorway.)

Lacoste will also concurrently release a line of Gravitate shoes (which we love love love). It will have the same athletic elements as the Repel line, but will feature a “finger-like stripe lace system that literally wraps around the player’s foot, providing the utmost comfort and support.” We’re big fans of the brighter colorways on the Gravitates.

Browse: The close-ups of the Repel and Gravitate men’s shoes are below the cut. (Don’t worry, ladies — you’ll get your own post.) The shoes will drop in time for the Spring/Summer 2008 selling season.

Love ‘em? Hate ‘em?: Tell us what you think.

Close-ups below the cut…

photos from the adidas by stella mccartney s/s ’08 show

September 20, 2007

Photos from the adidas by Stella McCartney collection are up, folks.

She presented the clothes sans the traditional catwalk, instead creating outdoor scenes (pool, golf course, grassy area) where the models could show off the full range of athletic wear in action.

The tennis look is the one shown on the left. The bib front polo has puffed sleeves, and the belted skort looks like it might gather funny on the run (like last year’s Wimby dress). We’ll have to wait and see.

The bathing suit’s ho-hum, but the dress that goes with it. And Stella continues the cropped look with the sweatshorts and yellow hoodie, both of which scream “casual sporty”.

(more…)


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